'Made to lose' :???:

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gairym
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'Made to lose' :???:

Post by gairym » Wed Jan 13, 2021 5:09 pm

There's a video accompanying the new Focus 'Atlas' gravel/adventure/bikepacking bike.

Thought you lot would enjoy the marketing wordsmithery in it :-bd

https://youtu.be/C9N-R73HBug

(And it must all be true as they've got a northerner narrating)

If they'd just turn down the pretentious b*llo©KS it'd be a nice enough advert.

woodsmith
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Re: 'Made to lose' :???:

Post by woodsmith » Wed Jan 13, 2021 5:24 pm

So embarassingly bad I almost had to hide behind the sofa.

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johnnystorm
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Re: 'Made to lose' :???:

Post by johnnystorm » Wed Jan 13, 2021 5:43 pm

woodsmith wrote:
Wed Jan 13, 2021 5:24 pm
So embarassingly bad I almost had to hide behind the sofa.
Oh my. Now I really want to see it, but I also don't... :lol:
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Bearbonesnorm
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Re: 'Made to lose' :???:

Post by Bearbonesnorm » Wed Jan 13, 2021 5:46 pm

Indeed that is top class bollox. Tells you nowt about owt and makes no sense whatsoever ... outstanding result all round :-bd
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Landslide
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Re: 'Made to lose' :???:

Post by Landslide » Wed Jan 13, 2021 6:03 pm

I quite fancy some of that riding though.

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Re: 'Made to lose' :???:

Post by Cheeky Monkey » Wed Jan 13, 2021 6:04 pm

Nice camera work / views. Narration just odd or maybe an example of the purest wibble :???:

I do wonder which one of them had the worst farts and therefore was consigned to the tent and whether this was the same individual throughout the trip or rotated for the person suffering the worst digestive disruption from that days boil-in-the-bag meal :grin:

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voodoo_simon
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Re: 'Made to lose' :???:

Post by voodoo_simon » Wed Jan 13, 2021 6:05 pm

It’s either satire or a trailer for a much longer film or they’re trying to replicate a car advert (why do car adverts show everything but the car...?!)

Best of all a Julie Elliott film came on afterwards to balance things out :-bd

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summittoppler
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Re: 'Made to lose' :???:

Post by summittoppler » Wed Jan 13, 2021 6:08 pm

I was really expecting to see some zoomed in shots of a dangling mug! Raa raa raa :roll:

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TheBrownDog
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Re: 'Made to lose' :???:

Post by TheBrownDog » Wed Jan 13, 2021 8:46 pm

Total w@nk Move along. Move along. Nothing to see here

Stu ... Jeebus H Chreest you and the swear filter ... I go go feck feck feck fuckitty feck feck feck,, but I can't go shuffle

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trob6
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Re: 'Made to lose' :???:

Post by trob6 » Wed Jan 13, 2021 9:00 pm

I tried to keep up with what he was talking about but failed miserably, turned the volume down and it was much better!
Would love to go riding like that at the moment though with a few friends.
I cant remember the last time I went to Wales to ride my bike :sad:
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ScotRoutes
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Re: 'Made to lose' :???:

Post by ScotRoutes » Wed Jan 13, 2021 9:06 pm

I liked that.

For those that don't know, that's the area around Loch Ossian/Loch Treig - the old "Road to The Isles".

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Bearbonesnorm
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Re: 'Made to lose' :???:

Post by Bearbonesnorm » Wed Jan 13, 2021 9:27 pm

I liked that.
Any particular incoherent cliche you liked best Colin? :wink:
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psling
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Re: 'Made to lose' :???:

Post by psling » Wed Jan 13, 2021 9:53 pm

Cheeky Monkey wrote:
Wed Jan 13, 2021 6:04 pm
Narration just odd or maybe an example of the purest wibble :???:
I think that's what the youngsters call 'rap' up there north of the border.... :cool: :wink:
We go out into the hills to lose ourselves, not to get lost. You are only lost if you need to be somewhere else and if you really need to be somewhere else then you're probably in the wrong place to begin with.

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RIP
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Re: 'Made to lose' :???:

Post by RIP » Wed Jan 13, 2021 9:56 pm

A bikepacker doing wheelies? Per-lease!

I must have missed the bit with them sitting round the huge campfire though :smile: . If it wasn't there at least that's a huge step forward!

Standard car advert stuff as Voodoo says. Whatever.
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BigdummySteve
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Re: 'Made to lose' :???:

Post by BigdummySteve » Wed Jan 13, 2021 10:04 pm

You’ve all got it wrong, pure comedy and obviously quite intentionally so :lol: :-bd
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Landslide
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Re: 'Made to lose' :???:

Post by Landslide » Wed Jan 13, 2021 10:06 pm

RIP wrote:
Wed Jan 13, 2021 9:56 pm
A bikepacker doing wheelies? Per-lease!
Yeah, who'd do such a thing, eh?

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htrider
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Re: 'Made to lose' :???:

Post by htrider » Wed Jan 13, 2021 10:13 pm

Wasn't that the bunch who rode round Ossian / Rannoch / Ericht that had a film out last year? They back tracked the road to the isles about three times and did the trail across the bottom of loch Ericht and nearly disappeared into the swamp....

PS. I'm a bikepacker and I do wheelies....

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Mariner
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Re: 'Made to lose' :???:

Post by Mariner » Wed Jan 13, 2021 10:16 pm

And that is not a northern accent.
Says Yorkshireman.

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RIP
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Re: 'Made to lose' :???:

Post by RIP » Wed Jan 13, 2021 10:50 pm

Landslide wrote:
Wed Jan 13, 2021 10:06 pm
Yeah, who'd do such a thing
Phil wrote: and I do wheelies
:roll: :smile:
"My God, I'm two-thirds of the way to the grave and what have I done?" - RIP

"It is in the petty details, not in the great results, that the interest of existence lies" - JKJ

"At least you got some stories" - James Acaster

Lazarus
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Re: 'Made to lose' :???:

Post by Lazarus » Wed Jan 13, 2021 11:25 pm

Any particular incoherent cliche you liked best Colin
Applause
I zoned out totally and just looked at the pretty pictures god I miss proper bikes rides

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FLV
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Re: 'Made to lose' :???:

Post by FLV » Thu Jan 14, 2021 8:01 am

It kind of feels like it may have been tounge in cheek.

If that's what they meant, well done. If not, I hope the makers can laugh at themselves.

Fun all the same. :-bd

Hamish
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Re: 'Made to lose' :???:

Post by Hamish » Thu Jan 14, 2021 10:19 am

Well the advert must be working to some extent because even though there is a bloke with a sore throat spouting cac, it got us all looking at it and I had no idea that Focus made those bikes before.

Not that I would buy one mind.

benp1
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Re: 'Made to lose' :???:

Post by benp1 » Thu Jan 14, 2021 12:02 pm

htrider wrote:
Wed Jan 13, 2021 10:13 pm
PS. I'm a bikepacker and I do wheelies....
I'm a bikepacker and like to try doing unsuccessful wheelies :lol:

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psling
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Re: 'Made to lose' :???:

Post by psling » Thu Jan 14, 2021 12:37 pm

benp1 wrote:
Thu Jan 14, 2021 12:02 pm
htrider wrote:
Wed Jan 13, 2021 10:13 pm
PS. I'm a bikepacker and I do wheelies....
I'm a bikepacker and like to try doing unsuccessful wheelies :lol:
Probably the single most important reason for balancing the weight correctly between bar-harness and saddle-pack; too much weight up front = no wheelie, too much weight out back = oops, I'm off again :shock: This should be on the very first page of how-to-pack-your-bikepacking-bags in Stu's forthcoming book :wink: :lol:
We go out into the hills to lose ourselves, not to get lost. You are only lost if you need to be somewhere else and if you really need to be somewhere else then you're probably in the wrong place to begin with.

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BigdummySteve
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Re: 'Made to lose' :???:

Post by BigdummySteve » Thu Jan 14, 2021 5:44 pm

I’ve never managed to master wheelies, I tell myself that they are silly etc and I don’t care but I really do :wink:

The strange thing is I spent much of my life riding a motorcycle on the back wheel. I’d drop the clutch if needed, catch it on the back brake and then go through the box, I’d go round corners on one wheel, one handed, with my feet over the handlebars, standing on the seat etc.
Still can’t do it on a push bike, I’d assumed it a transferable skill but no, I’ve given up long ago as it’s just embarrassing. :oops:
We’re all individuals, except me.

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